#SomeoneSocial: Claire Leahy

Claire Leahy

Introduce yourself to the Something Social LA community via your top three favorite Instagram accounts!

 

For the art – @inezandvinoodh

For the accuracy – @costarastrology

For the laughs – @stressedstylist

 

You’re a woman of many talents. Actor, photographer, excellent piano player… what is your secret to balancing multiple creative pursuits and giving time to each hustle?

Wow!  Thanks for the compliment!  I actually don’t think I have a secret to balancing it all, I just have learned to lean into my *breakdown in tears every day* as part of the process of being an artist LOL.  It’s really hard to have so many different creative outlets and pursue them all with attention, specificity and excellence at the same time. I want to do SO much and accomplish SO much that it’s easy to get overwhelmed and feel like I’ve not worked hard enough or I’m not doing enough to accomplish my goals.  I give myself a lot of grief when I focus more on one thing for extended periods of time without giving the others a second thought.  The best advice I’ve been given as an artist is that you CAN have it all, just not at the same time. What I’ve started to do more now, which helps with this idea of ‘balance’, is instead of pumping my schedule full of “work”, I let the work come to me.  I am in every sense a workaholic. I love being busy, I love working and I love creating which is why I love all these fun jobs I get to do! Before, I would panic that I’d never work again and fill my schedule with unfulfilling shoots, bad auditions or lazy piano practice just for the sake of feeling “busy” and “working hard”.  But then the work and the art begins to suffer because I had less time to do my job well and I actually was less excited to do it. But now, I enjoy my free-er or slower seasons as a photographer because it gives me an opportunity to focus my energy on my other creative pursuits and vice versa. When I’m working more as an actor, those other creative pursuits take the backseat, but they’re never going to go away.  In fact, I really believe all of my creative pursuits inform and inspire the other. Art inspires art. It’s all ebb and flow and I guess I’m just starting to be OKAY with knowing that I CAN do it all, but just not ALL at the same time. That paradigm switch has helped keep me really excited about each creative project, be able to enjoy the process and not feel overworked or uninspired. Most importantly it’s helped me become less anxious about what I’m NOT doing and celebrate all that I AM and HAVE accomplished!  

 

You do photography work for brands, businesses, weddings, events, individuals and the list goes on. What differences go into the preparation, execution and post-production of these vastly different types of photography?

I actually think the intention, preparation, execution and post of each project always stays the same: Creative Collaboration.  Let’s all create something awesome together and that starts with making sure each client has a kick ass time. In fact, my goal is always to make it the most fun shoot they’ve ever been a part of so that everyone leaves thinking WOW that was so amazing I can’t wait to see what we created.  If you go in with *THIS IS GOING TO BE AMAZING*, you bring amazing and you create amazing.  

-Portraits are really simple!  We choose location, wardrobe, hair and makeup and then the connection between photographer and subject does the rest of the work – but it’s always collaborative from head to toe!

-Preparation for each project is going to be a hair different pending budget and deadlines.  But it always starts with: what are our goals and expectations. What do you need and how can we make that happen.  If it’s a quick turn around and a tighter budget, I rely mostly on day of direction and creative collaboration. If we have time to work out the specifics, I always ask for moodboards to see the direction / vibe of the shoot itself and the brand identity in terms of editing style – which in turn helps create shot-lists that keeps everyone organized and gives a clear set of expectations for post production.

-Post production for each project is always different because I like to give each client specific branded digital assets that are immediately ready for social + web implementation.   I don’t want two jewelry companies to be getting the same exact images, because then their identity is lost. It’s important to me that they get imagery specific to who they are.  My style is always in there, but I want the brand to shine.

-Weddings are just a whole different world.  Preparation and planning is excruciatingly specific and if the preparation is lacking the whole thing kind of crumbles and feels like a scramble.  I just make sure to take as long as I need to get every little drip of information and detail from my brides so that come their big day, the only thing they need to worry about is marrying the love of their life and not if I’m missing a shot they really want but forgot to tell me about.  I always have a second shooter with me so if I miss a moment, they’ve got me covered! Post Production again, is just A LOT of work so I allow myself to take breaks and I have a way longer turnaround time so I’m not stressed to meet a deadline and can still implement other jobs into my workflow!  Key for weddings on my end are: be present, be patient and take breaks!

 

What kind of photography is your favorite?

I love LOVE love shooting people in general.  Fashion and Portraiture are my favorite things to shoot because fashion feels very creative and artistic and portraiture is so simple and intimate.  There is something so special about being able to work and connect with people that makes any type of project really fun and rewarding.

 

Any secrets or tips you could give to anyone just starting out in photography?

Do your research.   Be patient. Learn as much as you can.  Say yes to everything. Buy lenses with great glass, even if it costs more.  Invest in your tools and gear. And most importantly: it’s not about how much money you make, it’s about how you make your clients FEEL.  If they feel great, the pictures will be great and they’ll keep coming back because the experience is extraordinary.

 

Being the start of a new year, we can’t ignore the talk of resolutions. Do you have any goals for 2019 or things you are working to improve this year?

I’m not much for resolutions but I do have some specific career goals, I won’t bore you with those details!  Mostly, I hope 2019 is a year of being kinder to myself. I tend to put a lot of pressure on what I’m not and instead, I want to celebrate what I am and what I have.  Less excuses, more hard work, more gratitude, more time spent with people who make me feel full, more creative projects that validate my existence as an artist, more love, more family time, more wine and more travel.  Less guilt over sleeping in that one day or eating too much or not booking a job. I just want to celebrate getting to live this life exactly as it unfolds!

 

Quick rounds:

Favorite spot in LA?  Anywhere my family is.  (or The Now in Studio City haha)

Top destination for a getaway? In California, The Ace Palm Springs; Abroad, Thailand!

Dream photography subject?  I’d love to do a portrait sitting for W Mag at the Oscars!

Favorite lens? 24-70mm II 2.8!! I think it’s the most versatile and has great glass!

Favorite editing tool? I love coloring with soft light layers on Photoshop!

Piece of equipment you want to get your hands on?  A few Alien Bee octodomes!

Dream acting role?  Anything that has come from the brilliant mind of Aaron Sorkin.

Favorite meal?  Chips and Guacamole (yes, it IS a meal with my portion sizes!)

Best piece of advice you’ve ever received?  

Best of 2018: The more favors you do for other people, the less you can do for yourself.  That website you wanted to finish? That book you wanted to read? The scripts you wanted to work on?  That exercise regimen you wanted to start? The editing you need to get done? The more favors you put on your plate, the less you can do for you.  

Best of Life: Pursue Excellence. It’s the purest journey I know. I write, teach, parent, love, be — because I choose to be. Because I CHOOSE to do these things with my one big life… You are pursuing excellence. What it means to have an excellent life. You are brave because you are living the life you want and you cannot lose.

Follow Claire at @claireleahy

Interview by our Chief Operations Officer,  Marissa Stahl

 

SSLA Resolutions

Another year in the books. 2019 has been a big year for Something Social. We’ve landed some incredible new clients; Waldorf Astoria, Squeeze, and Jen7 Jeans to name a few. We doubled in size, promoted from within, and grew our team into a company servicing clientele in diverse industries including lifestyle, hospitality, food and bev, beauty, fashion, and more. But enough about us. Read on to dig into the year from our team’s eyes.

Marissa

Every year for the past few years I have picked a word at the New Year to center my year around. Past words have included “Bold” and “Courage.” Sometimes I’m successful and sometimes it backfires, but it is a nice intention at the start of the year. For 2018, I picked the word “me.” I started the year by buying a new bed and re-doing my bedroom, something that I had been wanting to do for a long time. That set me up on the right track of putting my needs and self first.

I think I was successful for the most part in following through with my intention, I took two trips that I’ve been wanting to do for years, joined a film organization that I’ve been wanting to be a part of for a long time and made a point weekly to make time for myself and things that I wanted to do- usually exercise or spending time with loved ones. I haven’t picked a word for 2019 yet, but a good friend gave me the idea of picking a new mantra every week.

 

Allison

What helps me stay on track with my goals is having someone else invested in those goals to keep me on my toes and hold me accountable. I normally have a hard time staying consistent with exercise. What really kept me going was buying a monthly package where I’m penalized for not showing up! However, this also causes some extra stress, so I’m not sure if that’s how I want to go about it next year. I think the key to success is finding something you love so I may try dance for physical activity this year!

For 2019, I plan to release a full EP (5 songs) at the top of the year, getting back into an exercise regimen, as well as completing my ergonomic workstation!

Erin

In 2018, I wanted to travel somewhere (near or far, just outside of LA) at least once a month. There were a few months I didn’t get out but all in all I went to at least 12 places outside of LA this year! I also became very conscious of how good it felt to change up my routine and started saying “yes” more often.

In 2019, I’d like to continue traveling and spending weekends away. I’d also like to finally get some personal projects out in the open. I’ve been working on them for what feels forever and just lagging – it’s time to make it happen!  No more excuses! Don’t talk myself out of opportunities! Say yes to everything and learn as I go.

I get inspired by Free + Native, Gala Darling, Jen Sincero’s books, my amazing, talented friends… I’m sure there are a million more but what has really helped was cleaning out my IG,  unfollowing, and muting things and people I don’t want to see. Now it’s full of spiritually inspiring words, dreamy places, and positive vibes. VERY important when a huge part of your job is to be on Instagram!

Phoebe

In 2018, I wanted to find more balance between my work and personal life, knowing when to put the phone down and unplug. I definitely want to continue working on this in the new year, perhaps setting specific intentions for how I can unplug and find that balance. I think I can benefit from realizing that I’m only one human and I can only do my best effort.

Goals for 2019:

Not being on my phone for the first and last hour of the day

Travel more (I’m big on quick weekend trips but I haven’t left the country since I graduated college!)

Continue to improve my health & fitness (I know, how cliche of me)

I am newly obsessed with this Australian Youtuber who’s channel is ‘Sarah’s Day‘. She is all about balance, doing what feels right for YOU, and living the best possible life you can. She’s been a huge inspiration for me – thanks to Caitlin for getting me hooked.

Caitlin

In 2019 I will make travel a bigger priority in my life. In the past few years it’s been really difficult for me to find the time to get away, even though it’s something I’ve been wanting to do. Even if it’s getting away for a weekend in Santa Barbara or Big Sur, or exploring a new destination once a quarter, I will make concrete plans in the upcoming year to make this resolution a reality.

Taylor

I actually didn’t have any resolutions going into 2018, but I definitely will going into 2019! Mainly, in the New Year I want to focus on bettering myself. Whether that is by getting more sleep, exercising more often, taking more time to travel, or simply focusing on the positive in situations that would normally frustrate me. Basically just to consistently be a well-rounded human! I would also like to eat more ramen in the new year because it’s delicious. I’ll let you know how it goes!

Kelsey

My resolutions tend to always revolve around maintaining a healthy, balanced lifestyle. I want to eat better, sleep better, workout more, and so on and so forth. While I wouldn’t say I’ve adhered to that very strictly this year (it’s been a whirlwind, let me tell you), I do think I’ve been better about not beating myself up when the setbacks happen, which is definitely something.

I could have made myself more of a priority. Like most people, my mental, physical, and emotional health tend to be the first things to go by the wayside when I’m busy or stressed. Definitely still a work-in-progress where this is concerned, but I think I’m slowly getting there.

In 2019, I think I’d like to continue striving for a wholesome, well-balanced lifestyle as well as work on being able to ride the waves of life as they ebb and flow. I get so uninspired when things get monotonous but tend to fight off any change that comes my way. I’m a paradox, there’s no denying it, but the first step is acknowledging your problems, right?

I’ve been on a big documentaries kick this year. The ones I typically go back to when I need inspiration are “Minimalism: A Documentary About The Important Things,” and oddly enough, “Floyd Norman: An Animated Life,” which centers around the life and career of one of the first Disney animators. Both films highlight individuals who have successfully mastered the qualities I’m trying to emulate, and I find it very compelling.

Lorna

In 2019 I want to become proficient in graphic design using the Adobe Creative Suite. I also want to start investing and really take hold of my financial future! I’ve already started by downloading programs like Skillshare that really walk you through programs like Photoshop. I am pretty good at holding myself accountable, but it helps to structure specific times to work on your goals. For example, I have started designating Wednesday nights and Sunday mornings for learning graphic design.

Interviews by our Brand Communications Coordinator, Kaeleigh Morrison.

What goals do you resolve to bring to life in 2019? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

Related Reads

Setting Goals for Growth in 2019

#SomewhereSocial: December 2018

 

#SomethingSignificant: Trash Is For Tossers

At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we share a new way to give back with you. with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.

In a month focused on travel and gift giving, there’s a major amount of heavy lifting that can be done to reduce how much waste we’re generating. Which is why we felt it appropriate to leave 2018 on a Zero Waste Note. Trash is For Tossers is a blog rooted in the philosophy of making sustainable living easy. Written by Lauren Singer, the blog is a creative guide to reducing waste and encouraging environmental responsibility.

You may know, Lauren as the viral sensation popularizing the Zero Waste Lifestyle. After three years of living a zero waste lifestyle, Lauren did a TedxTeen talk that you can watch here. Our favorite part? Lauren’s talking points are distinctly focused on being easy. “I’m a normal, lazy person,” she says, “I wouldn’t be living this lifestyle if it were difficult.”

As an Environmental Studies major, Lauren had always talked the talk of loving the environment, but she had her “aha!” moment when she witnessed a fellow Environmental Studies student bring her lunch in a single use plastic bag with plastic utensils every single day. “I would sit there and think, we are supposed to be the future of this planet and here we are with our trash, messing it up.”

She’s used the reach of her highly influential blog to not only make Zero Waste living accessible, but she’s turned it into a store and a product line. Lauren’s store, Package Free Shop, offers solutions and resources that are essential to reducing your personal plastic use. The shop stocks everything from her all-encompassing Zero Waste Kits to bamboo straws to personal hygiene products sold in plastic-free containers. Package Free Shop has made an impact, reporting that since opening, the company has helped divert 4,025,600 plastic straws, 3,061,240 plastic bags and 1,419,260 non-recyclable bottles out of the landfill.

Ready to follow in Lauren’s low-carbon footprints? Her top tips for going no waste are pretty simple.

Bring your own bags. Shop in bulk goods sections and farmers markets to avoid plastic.

Make your own products.

Buy your clothes second hand.

Konmari your lifestyle.*

Grocery Shopping + Farmer’s Markets in Los Angeles

Erewhon Natural Foods: At their locations, you can find a good selection of standard bulk foods like grains, beans, nuts, seeds, snacks, herbs, spices, teas, and more.

Sprouts throughout the city: What you can purchase in bulk here varies by location, but options include grains, beans, nuts, seeds, granola, snacks, baking supplies, dried fruits, and more.

Santa Monica

Co-Opportunity Natural Foods: Has a large bulk section, which offers the standard selection of grains, beans, nuts, seeds, granola, dried fruit, snacks, herbs, spices, and teas, as well as a few particularly exceptional offerings: nearly 30 different types of bulk coffee, machines for freshly ground almond, cashew, and peanut butters, and bulk liquids like honey, maple syrup, kombucha, and apple cider vinegar.

Culver City

Co-Opportunity Natural Foods: Has a large bulk section, which offers the standard selection of grains, beans, nuts, seeds, granola, dried fruit, snacks, herbs, spices, and teas, as well as a few particularly exceptional offerings: nearly 30 different types of bulk coffee, machines for freshly ground almond, cashew, and peanut butters, and bulk liquids like honey, maple syrup, kombucha, and apple cider vinegar.

Rainbow Acres: Bulk dry goods (pantry staples like beans, grains, nuts, and snacks), bulk liquids like soy sauce, and a big selection of herbs, spices, and teas. They also have bulk cleaning supplies like borax, beeswax, and soaps.

Long Beach

Bring Your Own Long Beach: At this spot, you can stock up on bulk home and beauty products, like shampoo, conditioner, body wash, hand soap, body lotion, jojoba oil, Castile soap, baking soda, laundry detergent, dish soap, dishwasher detergent and more. They also sell zero waste goods for the home. Find them at a pop-up location or at their refill station.

Eastside LA

Broome Street General Store: You can find nontoxic and refillable soaps and household cleaners made by Common Good.

Sustain LA: Package-free household cleaning supplies and bath and beauty products; you can bring your own container or purchase one of theirs to fill up. They pop up at Farmer’s Markets in Highland Park, Atwater Village, and Altadena, but they have an online store you can check out as well!

Composting in LA

Composting isn’t tough. Figuring out what to do with the scraps when you don’t have the yard space (or a yard!) for a compost bin is the hard part. But the good news is you have options!

First, take a look at the options your waste management company provides. If you live in a house, this one is a no brainer! The city will just pick up your compost for you when you put it in your green bin. Don’t have a green bin? You can request one through your waste management service! (They’re legally required to provide one upon request!)

If you live in an apartment or just aren’t in control of your waste management options, but still want to compost, it requires a little more leg work. That’s where Epic Renewal comes in. For the low cost of $30/month these green thumbs will provide you with a 3 or 5 gallon compost bin, pick it up, AND compost it. For more info on Epic Renewal, check out their website here.

The best spots for second-hand clothing in Los Angeles

Melrose Trading Post (Your non-stop shop for second hand goods of truly any kind.)

Wasteland (A must for the brand-oriented thrifter.)

Crossroads (They’ll buy your unwanted threads too!)

Squaresville (Seventies jumpers and sparkles galore. Perfect for the retro diva.)

Jet Rag (Check out their $1 sale every Sunday!)

Goodwill (Pro-tip: go to the locations in rich neighborhoods.)

Our favorite Zero Waste products:

Silicone Bags

String Bags

Travel Mugs

Articles to continue your education:

This very seasonal guide on how to wrap gifts zero waste.

Lauren’s Beginner’s Guide to Zero Waste Living

Zero Waste Swaps: Personal Hygiene

Kaeleigh’s Fave DIY and Customizable Face Cleanser Recipe (She uses it daily!!)

If you haven’t read Marie Kondo’s The Lifechanging Magic of Tidying Up, get on it.*

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

What are your fave Zero Waste Living tips? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

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Setting Goals for Growth in 2019

When brands tell us they are struggling to use social media to grow their business, we are skeptical. Not skeptical that they aren’t seeing growth, but that they are fully using each social media tool to its full advantage. Social Media Marketing is a modern melt of art, strategy & experimentation to create an impactful comprehensive digital plan. Like any proper experiment, you need structure to measure your results. To help you and your brand kick off 2019 with a bang, we’re breaking down the four keys to growth in the digital space.

The Four Keys to Growth:

Goal-Setting

Planning

Metrics Measurement

Responsive Strategy

Goal-Setting

In order to set out on your brand’s growth journey, you need to lay a strong foundation. You’ll be happy to learn that this step has more than likely been executed little by little over the course of your business. To know which social methods to utilize, you need an idea of where you hope to go as a business. Grab a pen and paper and start with the following exercise:

Where do you want your business to be in one, five, and ten years? Don’t inhibit yourself by thinking about how you’ll get there, just let your inner visionary run free. Be as specific as you can, but make sure to get everything out on paper.

For Example: Perhaps you’re a small business owner looking to increase revenue over the next year.

Brainstorm the details. Now that you have all your grand ideas and concepts written out, continue to brainstorm the ones that stick out to you. (Feel free to brainstorm on all of them if you have the time!) Some of our favorite methods for brainstorming are free writing, list making, or mind mapping. Choose a method that works best for you, but utilize this time to get very specific about each one of your concepts from the previous question.

For Example: You have identified that a key step in increasing revenue is to both triple the number of unique shoppers in your brick and mortar and e-commerce stores and double the number of actual sales.

Sort it out. Now it’s time to prioritize. Take all of the big dreams and essential details from your brainstorming steps and decide on each plan’s attainability, required time commitment, financial impact, and desirability. Use these rankings to identify your most important goals. In order to move on to the next step, you should be walking away with a few goals that are SMART: Specific, Measureable, Attainable, Relevant, and Time-Based. For more on setting SMART goals, check out this article from The Balance.

For example: Increasing your company’s revenue by growing your customer base and boosting sales is a Specific goal that can be Measured through actionable steps such as implementing a focused digital content strategy and a number of unique and targeted, paid ad campaigns. It will take time and effort, but it is realistic and Attainable. The goals of growing your customer base and boosting sales are Relevant because they will directly affect your company’s revenue. You want to complete this within a year, so it is Time-Based.

Planning

At this point, you should have been able to identify a few loose goals that you can begin working on immediately. Don’t overwhelm yourself by making a game plan for every one of your business dreams right now. It’s time to get specific and calculated. The best use of your time is to map out the execution of your most immediate goals. Create a plan for each your goals with the following exercise:

Focus on why the goal is important to you and what it will mean once you achieve it.

Determine specific actions you can take to achieve the goal.

Define the metrics you will use to track the progress of this goal.

Clarify how your business will use your digital platforms to achieve this goal.

For example:

Growing your customer base and boosting sales is important in increasing revenue for your company. To achieve this, you must 1. Implement a focused digital content strategy 2. Run a thorough analysis of your audience and your competitors’ audiences and 3. Run unique and targeted, paid ad campaigns. To measure the achievement of these goals, you will use the completion of your action items, the levels of traffic to your store and website, and the number of leads and sales as benchmarks for growth. You will use paid and organic social media advertising to promote your business.

Metrics Measurement

Now that you have an understanding of your business’s goals and the role your digital platforms will have in achieving this goal, it is time to run a diagnostic on your brand’s current performance in the social media space. It is critical to have a precise understanding of where you are starting in order to accurately measure growth down the road.

Every goal will have a unique set of metrics to focus on, depending on the function of your social media marketing strategy. We’ve broken down the must-measure metrics by function below.

Brand Awareness – Reach, Followers, Likes, Visits, Shares, Mentions

Community Engagement – Followers, Engagement Rate, Shares, Impressions, Content Type

Web Traffic – Traffic Sources, Click Thru Rate, Website Interactions

Generating Leads/Sales – Click Thru Rate, Conversion Rate, Cost Per Click, Cost Per Lead

Brand Advocacy – Followers, Shares, Mentions, Comments, User Generated Content

Download and fill out this spreadsheet to record your benchmark analytics. There’s a tab customized to each one of the above goals! For more on the importance of measuring analytics, read our post on it here.

For example: If you are emphasizing paid ads to generate leads and sales, the primary metrics you might want to emphasize are the number of actual sales, conversion rates, and cost per conversion. Your secondary metrics might be click through rates, cost per click, and cost per lead.

Once you have run your diagnostic, be sure to return to these analytics and measure your growth. Set dates to hold you accountable to these goals. Check-ins can be weekly, monthly, or annually (or all three!), just make sure you’re taking the time to analyze your performance, and adjust course accordingly.

Responsive Strategy

Now that you know where you’re starting, create some goals for metrics benchmarks to support your overarching goal and break those goals down into actionable initiatives and campaigns.

For example:

To best optimize your paid ad initiative, you will need to emphasize lowering each ad’s cost per conversion. Lowering cost per conversion requires increasing the sales driven by that ad. You can do this by performing a deep audience analysis on competitors with high ad-driven sales, creating a highly specific audience that is the most likely to make a purchase after clicking, and A/B testing to optimize your content strategy.

 

We have covered so much in this article, so it is absolutely natural for you to be feeling a grand sense of overwhelm. Remember to take each one of your business (and personal!) goals one action item at a time. Progress is made simply by putting one foot in front of the other. When measuring your progress, it is important to remain flexible and responsive. A goal you set today might become irrelevant or may need a serious re-working down the road, and that’s ok! Change is inevitable, so adjust your course accordingly.

Don’t forget to celebrate your successes! It is key to continue to motivate yourself, and our favorite way to do this is to take note when you are hitting the benchmarks you set for yourself, your company, and your team.

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Have questions about goal-setting and growth? Want to share your progress? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

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#SomewhereSocial: December

Happy Go Lucky Exhibit

Images courtesy of @sunnyhues_official, @blinker_bell

The latest in Insta-worthy experiences is Sunnyhue’s dreamy Happy Go Lucky Exhibit. Flush with pastel mermaid moments, a diamond-encrusted hallway, and an ocean of sunflowers, Happy Go Lucky is the perfect pop for your feed during this month of chilly, rainy days. Sunnydays is hooking you up with a special holiday offer of 20% off ticket prices when you use code ‘THANKS’ at checkout. Buy your tickets here.

Atrium in Los Feliz

Images courtesy of @meetjakob

New on the Eastside is the industrial and spacious, Atrium. Declared a “dinnertime star” by Eater LA, this hidden gem is not to be missed. Tucked into a Vermont Ave alleyway, Atrium flipped a previously unoccupied warehouse space into an elevated dining experience featuring a variety of LA flavors, including Grilled Cauliflower Shawarma, Dry Aged Steak with Szechuan Sauce, and Roasted Squash Agnolotti.Their olive-green, plush velvet booths and lush foliage are sure to make for the perfect escape.

Cha Cha Matcha

Images courtesy of @chachamatcha

You already know them and love them so matcha, and now they’re coming to the West Coast. Cha Cha Matcha opens a new storefront in our neighborhood, West Hollywood, on December 7th. Cha Cha incorporates Ceremonial Grade Matcha Powder into their drinks to raise the bar on the quality of their pretty green sips. If their New York location is any indication of their new spot, every corner is sure to be a must-’gram.

Love Actually Live

For The Record returns to The Wallis with a multimedia musical celebration of Richard Curtis’ beloved holiday movie, Love Actually. The world premiere production of Love Actually Live, presented by special arrangement with Universal Pictures and Working Title Films, will transform the Wallis’ Bram Goldsmith Theater into a giant, immersive, cinema for the modern day. The production will include songs from the hit soundtrack, including “Christmas is All Around,” “The Trouble With Love Is,” “All Alone On Christmas” and more. Performed live by an all-star cast and 15-piece orchestra. Click here for tickets.

Highly Likely

Images courtesy of @jadeandjunipergoods, @kimfoxfoodphoto, and @handandrose

Brought to you by the owners of Cafe Gratitude and Juice Served here, popping up in the up-and-coming neighborhood of West Adams is Highly Likely. Not only is the natural light out of this world, but the breezy atmosphere of light wood and plenty of plants is beautifully accented with a graphic mural. The daytime menu of bowls, sandwiches, and salads features specially sourced ingredients like @bubandgrandmas bread, Niman Ranch bacon, and a HiLi Hot Sauce brewed and bottled specifically for Highly Likely’s kitchen. In the evenings, the menu transitions to a late night menu, featuring unique bites and apps like Nacho Fries, Burrata Toast, and a Grass-Fed Burger to pair with their lineup of French wines.

Check out their pop-up events with rotating floral trucks and a Sunday Suppers pop-up dinner series hosted by Chef Kat Turner (@katturnerwashere). Check out the Eventbrite for tickets to their next event here.

Santa Monica Pub Crawl

Images courtesy of @smpubcrawl

The 10th Annual Santa Monica Pub Crawl kicks off this Saturday at 5pm in Santa Monica, CA. Drink around the city’s best bars and restaurants to raise money for those in need during the holidays through a partnership with Westside Food Bank. With your SMPC wristband you will receive drink and food specials at the participating locations.

Participants are asked to dress in Santa/Holiday attire so that the streets of Santa Monica will be filled with merry cheer. Crawlers must sign up online, Pay a $15 entrance fee (in advance), choose a route and collect their wristband and map at their official starting location. (see all routes here) For more information on the crawl, check out their website.

Poppy’s New Year’s Eve Party

Smack dab in the middle of West Hollywood, Poppy has always been one of our favorite spots. This year they’re serving up a New Year’s offer that can’t be beat. Tickets start at $94 for a 5-hour premium open bar premium open bar and live music from one of The h.wood Group’s best DJs. Before the stroke of midnight, raise a glass of complimentary champagne and join the DJ in a live countdown to 2019. Have a little extra holiday cash to throw at your NYE celebration? Pick from a selection of VIP table packages featuring priority admission, reserved seating, and bottle service. Click here to buy your tickets.

Prohibition New Year’s Eve

Images courtesy of @prohibitionnye.

KCRW hosts their annual Prohibition New Year’s Eve party at the glamorous and historic Union Station. General Admission tickets start at $185 and include an open bar of champagne and premium spirits. LA based duo CLASSIXX will take the main stage at the midnight hour to perform an energetic, disco-inspired DJ set. Further musical support includes internationally touring saxophonist Justin Ward, Los Angeles’ own DJ Gadachy, Jackie Emerald, MDA DJ’s Daniel Minaya & Mogli, along with jazz ensemble Lyndsay & the All Nighters, and burlesque performances from Dollhouse Entertainment. Click here to buy your tickets.

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

What are your go-to holiday spots? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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5 Ways to Perfect Your Business’s Social Strategy

Facile_Beauty_Store_Pasadena

Implementing a social media strategy is valuable for businesses of any size or industry and has a direct impact on sales and your bottom line. According to Sprout Social’s Index, consumers are 57.5% more likely to buy from a brand they follow on social media.

It’s also not all about marketing. It’s also key to sales and service! Your brand should be using social as a universal and accessible customer service support tool. Missed experiences can spread like viral wildfire, so it’s important to control the conversation by being present and active on your platforms, especially since social users are 71% more likely to buy from a brand after a positive social experience (Sprout Social Index)!

We’re breaking down Something Social’s top five must-do’s for your small business social strategy below.

Set Goals for your Social Media Strategy

Many brands struggle with measuring their ‘Return on Investment’ for social, unsure if their efforts are creating any change for their business. This isn’t necessarily because their efforts are fruitless. This usually stems from a lack of goals and as a result, an inability to effectively analyze and incorporate social metrics into their strategy.

As you set out on your social media journey, be sure to set goals to measure your success. To do this, start by considering your business objectives and your social strategy’s place within those goals. Here’s a quick workshop:

What is the most important for your brand to focus on? (Consider Brand awareness, community engagement, web traffic, generating leads/sales, customer base brand advocacy, customer support, competitor analysis.)

Identify your audience. A ton of data is available on your audiences. Analyze this information to really pin down what is valuable to your audience to inform your content strategy.

Need help working on developing and achieving your brand’s goals? Shoot us an email to chat about your goals and how we can construct your content and social strategy to best achieve your marketing and sales goals.

Track and analyze performance

Now that you’ve set goals, it is key to measure your strategy’s ability to accomplish them. It is important to track all of your analytic data, but specific measurements are going to be the most significant in measuring your growth. We’ve rounded up a few of the most common marketing goals and the metrics that are most relevant to achieving and measuring them.

Brand Awareness – Reach, Followers, Likes, Visits, Shares, Mentions

Community Engagement – Followers, Engagement Rate, Shares, Impressions, Content Type

Web Traffic – Traffic Sources, Click Thru Rate, Website Interactions

Generating Leads/Sales – Click Thru Rate, Conversion Rate, Cost Per Click, Cost Per Lead

Brand Advocacy – Followers, Shares, Mentions, Comments, User Generated Content

For more on measuring analytics, read our post on it here.

Engage, engage, engage!

Build relationships through engagement. Respond to customer questions on social as effectively as you would in person.

Search social for new customer opportunities. Use keywords and similar brands and businesses to single out customer bases that will respond to your product, then engage with those potential customers through the language of social: likes/comments/follows – oh my!

Plan a social calendar to keep your audience engaged. Don’t wait until the last minute to figure out your content strategy. Your audience is active and engaged and you should be as well. Although posting isn’t the only element of your strategy, it is the most critical. Be sure to experiment with posting days, times, and hashtags to find what works best for your audience and goals.

Quick tip: We love giveaways for boosting engagement, but we see so many contests gone wrong. Check out our tips for goal-oriented giveaways.

Create quality content.

Your content should be consistent and high quality across the board, but don’t forget to experiment and listen to your audience responses. This will inform your content down the line. Try out our tips for the prettiest flatlays. Make sure to pay attention to image and video size ratios as every platform has its own optimal sizes. Don’t forget video content! Don’t let the barrier for entry get you down. It is easier than ever to create high-quality content.

Combine organic strategy with paid results.

We just covered Facebook Ads in our most recent Instagram Story Q+A, but there is so much to cover on this topic. In addition to an effective, organic social strategy, paid media makes a huge impact regardless of your business goal. The most engaging paid content is entertaining, offers a discount, and is entertaining. And since you’ve already broken down your audience demographics, you already have an idea of how to incorporate these into your ads.

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

How did these tips work out for you? We wanna know! Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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5 Steps to The Perfect Flatlay

1. Clear Up Your Intentions

Narrative/Call to Action

Start your process by focusing on your intention. What is the purpose of this flatlay? Are you featuring a specific product? Do you need to leave space for text or a graphic? What Call To Action are you associating with it? What do you want your audience to do/feel when they see it? These will guide the creative decisions you’ll be making.

2. Gather Your Props

Color Theory

Your predominant color will impact the mood of the viewer, so pick a palette that evokes your intended message. For more on the psychological element of color palettes, read Creative Bloq’s article on color and emotion. Your color palette may already be built into your branding or social aesthetic. The bottom line is your aesthetic choices should remain consistent with the content you’re already sharing on social. In these product photos for our client, Love Quotes NYC, we payed attention to picking props with colors that were complementary to the colors in their scarves.

The Props

Although props are key, it is important to make sure these objects complement the focus of your image and do not take attention away from them. If your props are too dominant, your audience can get your message confused. Don’t be afraid to use products from complementary brands. It’s a great opportunity to tag! 😉If you do decide to include other products, be sure to style them so your product is front and center, like in this flatlay we did for our client, Bling Wipes.

Prop ideas: plants, magazines, faux flowers, jewelry, tile, accessories.

3. Assemble Your Image

Background

Keep your background simple. Marble, colored paper, and wood are our favorites! We’re especially obsessed with a combo of white poster board and textured pretty paper from Paper Source. We especially love these: Natural Teal Handmade paper, Gold Brushstrokes on Peacock paper, and Silver Stars paper. Whatever you choose, keep in mind that dominant prints will take away from your subject, so stick to simple geometric patterns and abstract prints.

Texture

Texture keeps the eye moving, which keeps audience attention on absorbing your content. You can break up your images with either pieces of texture or using a textured item as the background. We love this image that we shot for our client, Kikori. We used rice as a beautiful contrast to a dark background, to provide some interesting texture, and to pay homage to the brand identity of being a Japanese Rice Whiskey.

In this image from our shoot with Sara Happ, we took texture to the next level. We experimented with the texture from the tile, marble counter, and took advantage of the natural textures of the products themselves!

Depth

Like texture, layers add dimensionality that holds the viewer’s attention. Consider building depth by layering your props to make your scene feel more authentic. See how this pretty display at Facile doubles as a source of texture and depth, leading the eye to the featured product?

Balance

Start with your object of focus and build your scene around it, leaving space between each object. Balance large items with smaller items and colorful pieces with monochrome ones. Be sure to experiment with layouts. Try a shot that utilizes negative space and one that fills the frame. Try laying out your objects in neat lines or looser, authentic layouts.

Quick tip: Round objects can drive you crazy rolling around on your surfaces, so keep props in place with mounting putty (you can buy it at an office supply store or from Amazon here). If you’re in a pinch, rolled up teeny pieces of clear tape can help keep you sane!

4. Compose Your Shot

Camera

A DSLR is nice, but newer iPhones have incredible industry-grade lenses, so don’t let your lack of a big professional camera stop you! Grab a chair or stool to make it easier to shoot from above and use your iPhone camera’s square crop to check that your layout will look great when cropped in Instagram.

Lights

Soft overhead lighting is best for flatlays, so we recommend using natural light! It’s super bright, free, and already set up for you! Shoot near a big window or go outside. You might notice that the sun’s rays can be too bright at high noon when the sunlight is the most direct and overhead. The best time for outdoor lighting is in the morning and late afternoon or on overcast days, when the light is the most even and you’ll have less harsh shadows. Once you start to get in the hang of it all, you can start to play with light artistically!

Angles

Though flatlays are traditionally flat and shot from above, consider shaking it up to see what works best for your project (and to generate more content!) Consider shooting your project straight on and at a 45 degree angle (halfway between straight on and overhead) as well! Make sure you rearrange your props according to your various frames!

5. Editing

Our images rarely come out of the camera looking the way we’re going to post them, even when there are no humans in the image. Why? Because editing is such a powerful tool to giving you images life! We know it’s an extra step, but this little extra effort goes such a long way! Whether its a simple boost of saturation, brightening the image, or doing a full-on overhaul in Photoshop, we encourage it!

How to edit your photos will always depend on your account’s aesthetic, and as you’ve heard us say many, many times before, you have to remain consistent. For more on photo editing, check out our article on our favorite Editing Apps here. Or DM @calli about an upcoming photo editing workshops in West Hollywood.

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

We wanna see your flatlays! Send us your images by tweeting us  @somethingsocial or tagging us on Instagram- @somethingsocial.

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Alice Gray’s Digital Double Life

Our Art Director extraordinaire, Allison Gehrke (@imalicegray), lives a double life. Graphic designer by day and singer songwriter by night, our girl is a certified hustler. She whips up original branding in a snap, and her newest single, Lay Down, was just featured on Spotify’s Indie Pop Chillout and New Music Friday playlists. We’re picking her brain to see what keeps this creative chanteuse at the top of her game.

You went to school for design, tell us a bit about your experience there and what led you to graphic design specifically.

I got into the Roski School of Fine Art with a portfolio of paintings and drawings, but after taking the required Digital Tools for Design class, I was hooked on the efficiency and possibilities of design. I went on to take every design class they offered and found a deeper connection to brand identity and typography than I did to drawing still lifes and nudes.

When did you first start working in social and in what capacity?

My first job out of college was UI/UX design for a B2B market research app. It was a great experience learning the psychology of intuitive design, but it wasn’t expressive or exciting, so when I saw that Calli was looking for a graphic designer I jumped on the opportunity, knowing there’d be a wide range of fun projects to work on.

How do you tailor your graphics for social as opposed to physical designs like merchandising?

There’s many different factors going into social vs. merch. Social is more fleeting, you can get away with a lot more and the risk is low. For merch, you have to think about what someone would be willing and excited to wear and represent. No one wants to walk around with an ad on their t-shirt, but we want the artwork to be enticing and recognizable in some way so that you’re still gaining recognition for your brand.

What is the biggest challenge you face as a graphic designer for social?

There’s two challenges I face regularly. One is the quick turn-around required for designs which doesn’t always allow me to create high quality content. The second is communicating with clients that aren’t sure what they want and go back and forth on what they’re asking for.

What do you love the most about it?

I love the creative process of taking an existing brand and translating it to social assets. My favorite feature is the instagram story, because you can create freebies, interactive designs, linked ads, etc and really engage your audience.

Any accounts that you adore for design inspo?

@amber_asay

@createcultivate

When did your music come along or has it always been a part of you?

It’s always been a part of me, but I didn’t pursue it openly until my final year at USC. I had a lot of elective space and my impending graduation made me consider my future and all the avenues I hadn’t explored yet. I took a songwriting class where I received very encouraging feedback and experienced an artistic high that I’d never felt before. From that point on, the stars continued to align and I’ve found myself here now with three singles out, an incredible team and an EP in the works. It’s the most fulfilling and exciting adventure I’ve ever been on.

What motivated you to really grow as an artist publicly?

I’m somewhat reserved and don’t love attention so it hasn’t been an easy process. I went to a singing teacher who encouraged me to put myself out there. I started simply by making an instagram and posting videos of me singing various covers. The first one I made gave me so much anxiety, I threw my phone right after I hit “post”; heart racing, hands sweating. Gradually, I started to grow an audience and I became immune to that fear.  I continue to step out of my comfort zone little by little and break down my fears along the way.

How do you use social media to project yourself as an artist?

Social media has been my music careers’ best friend. I get to showcase my work, my brand, my voice, advertise shows and merch, communicate with other artists and I’ve gotten many opportunities through it.

Do you think any of your graphic design background impacts the image you portray as Alice Gray digitally?

Absolutely. I want the visuals to communicate the music and vice versa. I want to create a world for my audience to experience and that is essentially what “branding” is.

What is the biggest challenge you face as an artist in the digital age?

The biggest challenge is the over-saturation and competition. I can get caught up comparing myself to others and second guessing my decisions. While I’m finishing up my EP, I’ve been avoiding listening to new music because it can be distracting. I don’t want to chase trends, I want to find my own path so sometimes I put on my blinders to do so.

What is your favorite part of being a rising star?

The mystery, the possibilities and growing together with my team.

How do you stay so creative without burning out?

I set clear times for creativity in my schedule and when I’m not writing/recording/rehearsing/designing/etc, then I happily turn off my brain and just experience life. I try to take the pressure off.

Any tips for those with a number of creative interests, unsure of where to start?

Don’t paralyze yourself with the big picture. Start small (like posting a cover video) and things will come.

Any big news on the horizon for Alice Gray? When are we getting an album?

As mentioned above, I’m working on an EP that I’m very excited about and I have a show on Nov. 6th at Madame Siam. Come through!

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Already fan girling Alice? Us too. Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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Somewhere Social: August

If you like to eat and drink and dance, you’re best off living in the city of angels this month. It’s #leoseason and the nightlife and restaurant offerings are giving us some serious LA Pride. Read on for our fave must-try restaurants and summery dance parties around LA this month.

Dama (DTLA) @damafashiondistrict

Photos courtesy of @damafashiondistrict

This latin-inspired lounge is so infused with Hollywood Regency glamour meets breezy, tropical escapism you’d never know you were in a converted banana distribution warehouse. (Yes, seriously.) The open floor plan paired with the hardwood, smoking room walls allows the space to feel relaxed yet polished. Though they do serve meaty entreés like their glorious 24 ounce dry-aged ribeye with pickled peppers and salsa verde, their loaded soft serve banana sundae is what truly shines. Quick tip: take after @thegeneraltay and lean hard into that resortwear vibe. (Think Chanel’s Havana Resort from 2017). Your feed will thank you.

Viale dei Romani (WeHo) @vialedeiromani

Photos courtesy of @vialedeiromani

Viale dei Romani does Coastal Italian but takes it poolside. We’re seeing a huge influencer marketing push at this La Peer Hotel venue but we’re not hating it. The storytelling is authentic effective and we want to carbo-load on those luxe loungers stat. Given the LA ambiance and hotel location, the prices are reasonable. Their pasta menu, decked with rabbit tagliatelle and citrusy squid tagliarini will have you planning an Amalfi Coast jetset. Not feeling carbs? Their fish selections are succulent, fresh, and diverse. Don your headscarf and minidress cause this spot is a certified gram-pleaser.

Bar Calo (Echo Park) @barcalola

Photos courtesy of @carriekawamura, @boloratheexplorer, @daaanggirl, @jeremysimpsn, @infatuation_la

We know the images above truly speak for themselves. We know we don’t have to tell you twice to order drinks from this beautiful pop-arty east side hotspot. (But we will.) This space is seductive and sleak with a dash of light hearted Mexico City influence. Their mezcal offerings are top shelf and their small plates are sophisticated. Their cocktail program is classically-influenced but incorporates seasonal produce from the bar’s garden. Eco-vibes continue with their metal straws. Pop on a flirty top and some espadrilles to sip on a Market Margarita. Don’t forget a rez. This one’s a hotspot.

Felix Trattoria (Venice) @felixlosangeles

Photos courtesy of @felixlosangeles, @bonappetitmag, @thechalkboardmag

Executive chef Evan Funke opened this one last year but we’re bringing it back because look at that bread. We know it’s supposed to be the season of citrus and carpaccio but the truth is, we can’t say no to a flaky focaccia no matter the weather. The space features a wood-fired oven serving out delectable pizzas and a temperature controlled laboratory where Funke can be found hand-rolling noodles in what can only be described as peak pasta perfection. Make a reservation, get there early, and maybe still go on an “off night” cause this one gets crowded.

The NoMad Hotel (DTLA) @thenomadhotel

Photos courtesy of @caitlynmiyako and @thenomadhotel

Occupying the old Bank of Italy building, The NoMad fills this historic space with sumptuous colors and picture-perfect corners. The lobby is a luxurious, emerald tomb of velvet and tufted lounge-style furniture, calling bank to the bank’s history. Ascend the timeless stairs to the rooftop, the true gem of this hotspot. Up top, you’ll find splashes of Mediterranean influences and Angeleno influencers with Spritzes in hand. Above the palm fronds, you’ll think you’ve been whisked away to the Italian villa you’ve been wishing for. It’s not a tiki bar, but you’ll see a rotation of poolside classics for when you want a Mai Tai and a different kind of dive.

KCRW’s Chinatown Summer Nights (Chinatown)

Photos courtesy of @ginapricilia, @kseniaslavnikova, @butterydimple, and @KCRW

If you weren’t already aware of the sonic holy grail that is KCRW or Jason Bentley, you’re about to be cued in. Every Summer the Santa Monica-based NPR station hosts a Summer Nights music series. Music sets vary but always feature live DJ sets by their hip af lineup of DJs. Chinatown Summer Nights is a true party in the streets, with plentiful photo opportunities flush with a New Chinatown photo booth, confetti, hanging lanterns, and neon. Come for the music, stay for the craft and vintage flea market. This is the last month to check out the series until next summer, so get on it. Check out the upcoming schedule here.

Things You Say Swim Club at the Hollywood Roosevelt Hotel Pool

Photos courtesy of @lisbona_1point_oh, @this.is.nala, @thingsyousayla

If you’ve ever found yourself wondering what fence you have to climb to take advantage of the Hollywood Roosevelt’s stunning pool, look no farther than Things You Say Swim Club. The weekly party is takes place every Sunday at the Tropicana Pool Cafe and is free with RSVP which you can do here. Make sure your poolside attire is prepped because there is a photographer and you’re going to want your picture taken. (Obviously.) Check out the glossy images from past parties here and past Things You Say Rick Trainor DJ sets here.

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Try out any of these spots? Tweet us  @somethingsocial or tag us on the ‘gram – @somethingsocial.

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Somewhere Social: June 2018

June’s here to bless you with some cocktails, culture, and Pride. Apotheke’s artisanal, crafted “prescriptions,” Testa’s coastal Cal-Ital bites, and WKNDR’s rainbow of colorful coffees are enviably ‘gram worthy. Pop-ups and special events are the name of the game this month with Beyond The Streets, Saved By The Max, and Rooftop Cinema Club causing a limited-time buzz across platforms much like the Glossier’s Flagship along Melrose.

And it wouldn’t be June without some Pride events in WeHo. Kicking it off on June 10th is the equality and acceptance promoting LA Pride Parade and subsequent day-drinking event of the season. Do not miss it. You won’t have another opportunity like this until,.. Well, Halloween.

Apotheke (Chinatown)

LA’s most recent New York transplant, Apotheke, opened in the slowly simmering Chinatown this January. The quirky menu leans heavily into its pharmacist-gone-grog theme. The menu is described as a “prescription list,” and offers categories based on healing properties rather than alcohol selection. The cocktails are beautifully named and complicatedly crafted. This is the spot for ultra-chic yet unexpected group gatherings this summer (@apothekela).

testa. (DTLA)

Self-described as Cal-Ital, testa opened last Fall to welcome hungry pre-Staples Center and artist loft diners in the South Park neighborhood of DTLA. Their menu is flush with hand-pressed pappardelle, hamachi crudo with champagne vinaigrette, and our favorite: The Duel, a two-part Negroni order two ways. Don’t mind if we Duel. (@testadtla)

WKNDR (Los Feliz)

RED ALERT. This is NOT just another Los Feliz coffee shop. WKNDR is the most recent addition to the highly-caffeinated Eastside scene. But what sets it apart? The food. The brain behind fusion-firehouse Tacos Tu Madre brings innovation and creativity to your table. (Literally).  Thick, fluffy Japanese pancakes stacked sky high with strawberries and pitaya, avocado toast topped with asian slaw, and a beautiful array of drinks that are too gorgeous to gulp down. Plus, you can sip on their $6 Rainbow latte sin-free cause $1 from every purchase goes to a monthly charity of their choice. (@wkndrla)

Glossier Brick + Mortar (WeHo)

We can attest to Glossier’s first storefront being worth all the hype. The Something Social team braved those long opening weekend lines TWICE for a Kodak moment in the #GlossierCanyon. You’re finally able to try out all the cosmetic all-stars your favorite #intothegloss dewey goddesses have been touting for years. Every corner of this space has been meticulously designed, so take your time snapping up all the millennial pink moments. (@glossier)

Beyond The Streets (DTLA)

Beyond The Streets (BTS) is the art gallery for the modern babe. Focusing on the surge in popularity of street art and graffiti, BTS is a groundbreaking multimedia showcase of paintings, sculpture, photography, installations and more throughout 40,000+ sq ft of industrial indoor and outdoor space. BEYOND THE STREETS is curated by Roger Gastman. He is a graffiti historian, urban anthropologist and collector who Forbes says “has made a career of being the cultural connector between street artists and the art world. The vibe is perfect for showing off your newest Fairfax finds or hypebeast threads. (@beyondthestreetsart)

Rooftop Cinema Club @ Neuehouse (Hollywood)

You might have seen the chicest of outdoor cinema experiences pop up on the roof of the Montalban last Summer, but this plein aire screening experience is back to take Summer 2018 by storm at NeueHouse in Hollywood. This film series started in London and is rapidly expanding in Los Angeles, New York, and Texas. With titles including Clueless, Rebel Without A Cause, and Black Panther, the club screens a great mix of classic, cult, and contemporary films. You can check out their full schedule here. Rooftop Cinema is dedicated to providing their audiences with an elevated experience, so this one is 18+. Be sure to catch their rotating food and dessert vendors in addition to your bottomless popcorn. (@rooftopcinemaclub)

Saved By The Max (WeHo)

You saw it pop-up Chicago, and now it’s in LA for a limited time. The creators of this Saved By The Max space are dedicated to the decade. This delish diner is filled with nineties flashbacks, dreamy neon, and dishes served up by a Michelin-rated chef. Whether you’re a super fan of Saved By The Bell, simply want to show off your latest nineties outfit, or are eager to sip on an spiked milkshake(!), you’re going to adore every corner of The Max. (@savedbythemax)

Rosé Day at Saddlerock Ranch (Malibu)

Hosted at the same venue as the infamous Malibu Wines tour, is the first annual Rosé Day LA. Sponsored by Moet and Bertaud Belieu and with food by Iron Chef Marc Forgione, this event is sure to be chic, bubbly, and delicious. There will be DJs and food trucks and plenty of beautiful space to snap that California cool pic for your grid. If flowing rose, winding vineyard, and cheeky giraffes aren’t grammable enough for you, honestly, we don’t know what will be. (@roseday_la)

LA Pride Parade (WeHo)

We don’t want you to do this one for the ‘gram. We want you to do for equality. Kicking off at 11 am on Santa Monica Boulevard, the Pride Parade is the capstone event of LA Pride Week. This year’s theme is #JUSTBE, encouraging you to #JUSTBE yourself. Be sure to arrive early to snag a sweet spot and don’t forget to dress up! All are welcome. For more info, check the website here. (@lapride)

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Know some hip spots to recommend for Somewhere Social July? Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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