#SomethingSignificant: Happy Hippie Foundation x Converse

If you haven’t noticed from all the #PrideMonth posts, June is here and we are PROUD about it. This first summery month was chosen for LGBT Pride Month to commemorate the monumental Stonewall Riots of June 1969. In 2009, President Obama declared June Lesbian, Gay, Bisexual and Transgender Pride Month. Today, hundreds of Pride Events are held across the world to recognize the impact of LGBT people and the history of gay rights and other civil rights movements.

At Something Social we stand for equality and the ability to express yourself freely, openly, and safely. An assortment of brands work to create gorgeous Pride-related products, but not all benefit the LGBTQ community or Pride Month events. This month, we’re taking a look at Miley Cyrus’s Happy Hippie Foundation focused on youth homelessness in the LGBTQ community, and other vulnerable populations.

In the past, Happy Hippie has paired up with Gender Spectrum to create support groups for 1,300 transgender and gender-expansive youth and their families, MAC AIDS Fund, to help transgender people living with HIV in L.A. and San Francisco find medical care and housing, and the Zebra Coalition, which offered immediate counseling and support in the aftermath of the June 2016 Orlando Nightclub shooting.

Converse has teamed up with Miley Cyrus to debut the Pride Collection which features a funky matching athleisure hoodie and track pant set as well as a variety of fun Chuck Taylor All Stars, with all proceeds going to LGBTQ youth organizations, including Minus 18, Rainbow Youth, It Gets Better, and her own charity, Happy Hippie Foundation.

The project goes beyond fashion. “I have been a longtime advocate for equal rights, especially for the LGBTQ community,” Cyrus told Vogue. “Converse has always represented self-expression and has no boundaries, so when we were developing this partnership it made sense to have a dedicated line for Pride month.”

Platform sneakers not your thing? Is Aviator Nation already dominating your SoCal loungewear game? The Happy Hippie Foundation offers other ways to contribute to the LGBTQ community through donations or volunteer opportunities. 100% of contributions to the Happy Hippie Foundation are privately funded and directly benefit homeless LGBT youth in need.

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Have a foundation you’d like to nominate as our next Something Significant? Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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Meet Caitlin: Account Coordinator

How long have you worked at Something Social?

Almost seven months!

Tell us about a day in the life of an account coordinator.

There is no average day in the life, and that’s actually one of my favorite parts of this job! On any given day I’m creating content calendars, posting for clients, coordinating photoshoots, and taking meetings. It’s non-stop, and I always learn something new every day because we have such a wide variety of clients in so many different industries.

In your spare time you…

…(try to) relax. Being a full-time student and an account coordinator, my schedule is pretty packed. I try to use my free time to unwind, whether that means relaxing with friends and family or taking a road trip to Palm Springs. When I’m not working I try to spend my time in the sun and away from social media, because we all need a little change of scenery every now and then.

Something Social is basically a one-stop shop for all content management and creation for clients. How do you manage it all and where do you draw your inspiration from for content?

It definitely comes down to organization. We have a lot of systems in place to keep team communication and tasks flowing smoothly, and that’s a huge part of what keeps me sane on any given day! It’s all about time management, communication, and teamwork, and browsing Pinterest and Instagram (or even getting outside of the office) for inspiration never hurts!

What’s your favorite thing about working for Something Social?

The team! With such a non-stop schedule, having a solid team for support and inspiration is key. Every day in the office is like working with friends, no matter how stressful our schedules are. It makes the job that much more fun, and it’s why I love coming into the office.

Your dream job would be (besides an Account Coordinator at Something Social of course)…

Is it bad that I have to say…I have no idea! I know I want to do something creative that allows me to connect with genuine, inspiring people. Up until this point I’ve been going with my gut, and I’m pretty happy about where it’s led me so I’ll probably continue on this path and see where it takes me next.

What is your idea of the perfect gram?

Something that involves beautiful design or natural scenery! I love spending time in inspiring spaces, and when the setting is so breathtaking on its own it’s best to let it speak for itself.

Favorite place in LA?

Is it too cheesy to say PCH? I love driving up the coast, especially on a nice day when you can roll the windows down, put on your favorite music, and just enjoy the view (sans traffic, preferably).

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Ready to meet the rest of the team? Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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Fostering Mental Wellness: Digitally

The internet is an interesting tangle of communities, knowledge, and a decent amount of meme-based-garbage. Given that the average millennial spends five and a half hours per day on social media, it’s obvious that we are emotionally impacted. If we weren’t, why scroll through travel blogs? Why spend hours looking at baby animals? Why go down a Kylie Jenner Instagram hole? Cause it can be fun! And the escapism can make us happy, or at least feel a little better.

But sometimes what we see online can be a plague to our mental health and self-esteem. We’ve rounded up mental health-oriented, positive Instagram accounts to follow and a handful of cool apps that are sure to get you emotionally organized.

Emotionally Soothing IG Accounts to Follow:

@SadGirlsClub
A digital club promoting mental health, explores a variety of mental health conditions. Started by Elyse Fox (@elysefox) after creating the short film Conversations With Friends, an intimate look at the struggle with depression. The message went viral and Fox created Sad Girls Club to “remove the negative stigma that surrounds mental health conversations, providing mental health services to girls who don’t have access to therapy and treatment, and creating an ‘in real life’ judgement free community for young women so they know they’re not alone.”

@Alex_Elle
This author and wellness consultant mama shares her writings from her mental health journey with anxiety. Her work explores mental health, motherhood, and entrepreneurship. Usually taking the shape of affirmation charts, journals, stunning photography, and the silly, sweet, and sad moments of motherhood. She is also the host of the incredibly empowering podcast hey, girl. Give this incredible woman a listen, like, and follow. You won’t regret it.

@LetsTalkAboutMentalHealth
Started by visual artist Jessica Walsh (@jessicavwalsh) as a form of her own self-care, this account shares uplifting stories submitted by followers to end the stigma surrounding mental health accented by beautiful, simple illustrations. Jessica’s personal instagram is a gorgeous collage of her fine art work surrounding social anxiety, femme empowerment, and beautiful branding. Be sure to shoot that a follow, too.

@Adamjk
Adam is an incredible body-positive, lgbt artist that creates beautiful graphic work embracing the state of mental and emotional health in our modern world. The artist has created a number of books oriented around creativity and mental health including Pick Me Up: A Pep Talk For Now And Later and is currently touring to promote Things Are What You Make of Them.

@RecipesForSelfLove
Recipes For Self Love is a gorgeous feed of simple illustrations and mantras. I love this feed because any time a post pops up in my homepage I am filled with an overwhelming sense of contentment. The artist, Alison Rachel, sells prints, postcards, and zines on her Etsy page here.

Mental Health Apps

Insight Timer
Touted as the #1 free mediation app in the App Store, Insight Timer is a TIME magazine App of The Year winner. The app helps calm the mind, reduce anxiety, manage stress, sleep deeply, and improve happiness. Guided meditations and talks led by the world’s top mindfulness experts, neuroscientists, psychologists from Stanford, Harvard, Dartmouth, and Oxford. Ten new guided meditations are added daily and the apps boasts a number of community groups focused on a variety of topics including Beginners, Poetry, Christianity, Hinduism, and more! Install here.

Headspace: Meditation
Hands down one of the most aesthetically-pleasing apps, The New Yorker calls this one “Enlightenment On Your Phone.” This one is guided meditation app, but their wide variety of sessions and customizable focuses really sets Headspace apart. When you first install the app, you’re guided through a short quiz to properly prescribe a meditation regimen that meets your goals and experience level. Their Basics course of completely free and will teach you the fundamental techniques of meditation and mindfulness. After that, you get the full Headspace library by subscription. Install here.

Talkspace
Talkspace is an online counselling and therapy platform focused on providing users with affordable and convenient therapy, users choose a licensed therapist, schedule, and hold video sessions all from the app! Free consultations will match you with a therapist based on a number of factors. Subscribers have access to a private counselor and secure chat rooms 24/7. They’re also a great Instagram account to follow, featuring #therapyhelpedme stories that encourage and empower viewers to seek help if necessary and show the benefits of the therapy journey! Install here.

Pokemon Go
If you’ve been on the internet in the last two years, you’ve heard of PokemonGo, and surprising to the great majority of us who fell off after capturing our hundreth Pokemon, people are still playing this game, and maybe for good reason! Some users have stated that Pokemon Go helps with their mental health immensely. It gets you out and walking, with some small, easy-to-achieve, goal-oriented tasks and is cute and visually pleasing. This anxiety hack might be worth the re-download. Install here.

What Remains of Edith Finch
Edith Finch is an award-winning first-person role play game set in a home in Washington. You play as a girl visiting her old home. As you walk through, you uncover details about the lives of your family member in each room.
A coordinator at the development company who experiences anxiety herself, said the support of this game was overwhelming. ”We got sooo many comments from people who played it who either suffered from severe depression or other kinds of mental illnesses. And they said it was the only game that truly captured what it felt like to live with that kind of thing. And it was sooo so lovely to hear. Games that reach people in an emotional way, is why I work in games.”

Foster Mental Wellness: Socially

Our Key Takeaways From Mental Health Awareness Month:
1. Start conversations about mental health with your friends, family, and co-workers.
2. Be mindful and learn about how the words you use affect those living with mental illness. Girlboss posted a great article that you can read here.
3. Educate yourself about mental illness, give yourself a break, and read:

Furiously Happy: A Funny Book About Horrible Things

Man Who Couldn’t Stop: OCD and the True Story of a Life Lost in Thought

First, We Make the Beast Beautiful: A New Journey Through Anxiety

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Have some mental health hacks of your own? Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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Somewhere Social: June 2018

June’s here to bless you with some cocktails, culture, and Pride. Apotheke’s artisanal, crafted “prescriptions,” Testa’s coastal Cal-Ital bites, and WKNDR’s rainbow of colorful coffees are enviably ‘gram worthy. Pop-ups and special events are the name of the game this month with Beyond The Streets, Saved By The Max, and Rooftop Cinema Club causing a limited-time buzz across platforms much like the Glossier’s Flagship along Melrose.

And it wouldn’t be June without some Pride events in WeHo. Kicking it off on June 10th is the equality and acceptance promoting LA Pride Parade and subsequent day-drinking event of the season. Do not miss it. You won’t have another opportunity like this until,.. Well, Halloween.

Apotheke (Chinatown)

LA’s most recent New York transplant, Apotheke, opened in the slowly simmering Chinatown this January. The quirky menu leans heavily into its pharmacist-gone-grog theme. The menu is described as a “prescription list,” and offers categories based on healing properties rather than alcohol selection. The cocktails are beautifully named and complicatedly crafted. This is the spot for ultra-chic yet unexpected group gatherings this summer (@apothekela).

testa. (DTLA)

Self-described as Cal-Ital, testa opened last Fall to welcome hungry pre-Staples Center and artist loft diners in the South Park neighborhood of DTLA. Their menu is flush with hand-pressed pappardelle, hamachi crudo with champagne vinaigrette, and our favorite: The Duel, a two-part Negroni order two ways. Don’t mind if we Duel. (@testadtla)

WKNDR (Los Feliz)

RED ALERT. This is NOT just another Los Feliz coffee shop. WKNDR is the most recent addition to the highly-caffeinated Eastside scene. But what sets it apart? The food. The brain behind fusion-firehouse Tacos Tu Madre brings innovation and creativity to your table. (Literally).  Thick, fluffy Japanese pancakes stacked sky high with strawberries and pitaya, avocado toast topped with asian slaw, and a beautiful array of drinks that are too gorgeous to gulp down. Plus, you can sip on their $6 Rainbow latte sin-free cause $1 from every purchase goes to a monthly charity of their choice. (@wkndrla)

Glossier Brick + Mortar (WeHo)

We can attest to Glossier’s first storefront being worth all the hype. The Something Social team braved those long opening weekend lines TWICE for a Kodak moment in the #GlossierCanyon. You’re finally able to try out all the cosmetic all-stars your favorite #intothegloss dewey goddesses have been touting for years. Every corner of this space has been meticulously designed, so take your time snapping up all the millennial pink moments. (@glossier)

Beyond The Streets (DTLA)

Beyond The Streets (BTS) is the art gallery for the modern babe. Focusing on the surge in popularity of street art and graffiti, BTS is a groundbreaking multimedia showcase of paintings, sculpture, photography, installations and more throughout 40,000+ sq ft of industrial indoor and outdoor space. BEYOND THE STREETS is curated by Roger Gastman. He is a graffiti historian, urban anthropologist and collector who Forbes says “has made a career of being the cultural connector between street artists and the art world. The vibe is perfect for showing off your newest Fairfax finds or hypebeast threads. (@beyondthestreetsart)

Rooftop Cinema Club @ Neuehouse (Hollywood)

You might have seen the chicest of outdoor cinema experiences pop up on the roof of the Montalban last Summer, but this plein aire screening experience is back to take Summer 2018 by storm at NeueHouse in Hollywood. This film series started in London and is rapidly expanding in Los Angeles, New York, and Texas. With titles including Clueless, Rebel Without A Cause, and Black Panther, the club screens a great mix of classic, cult, and contemporary films. You can check out their full schedule here. Rooftop Cinema is dedicated to providing their audiences with an elevated experience, so this one is 18+. Be sure to catch their rotating food and dessert vendors in addition to your bottomless popcorn. (@rooftopcinemaclub)

Saved By The Max (WeHo)

You saw it pop-up Chicago, and now it’s in LA for a limited time. The creators of this Saved By The Max space are dedicated to the decade. This delish diner is filled with nineties flashbacks, dreamy neon, and dishes served up by a Michelin-rated chef. Whether you’re a super fan of Saved By The Bell, simply want to show off your latest nineties outfit, or are eager to sip on an spiked milkshake(!), you’re going to adore every corner of The Max. (@savedbythemax)

Rosé Day at Saddlerock Ranch (Malibu)

Hosted at the same venue as the infamous Malibu Wines tour, is the first annual Rosé Day LA. Sponsored by Moet and Bertaud Belieu and with food by Iron Chef Marc Forgione, this event is sure to be chic, bubbly, and delicious. There will be DJs and food trucks and plenty of beautiful space to snap that California cool pic for your grid. If flowing rose, winding vineyard, and cheeky giraffes aren’t grammable enough for you, honestly, we don’t know what will be. (@roseday_la)

LA Pride Parade (WeHo)

We don’t want you to do this one for the ‘gram. We want you to do for equality. Kicking off at 11 am on Santa Monica Boulevard, the Pride Parade is the capstone event of LA Pride Week. This year’s theme is #JUSTBE, encouraging you to #JUSTBE yourself. Be sure to arrive early to snag a sweet spot and don’t forget to dress up! All are welcome. For more info, check the website here. (@lapride)

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Know some hip spots to recommend for Somewhere Social July? Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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Meet Taylor: Account Coordinator

How long have you worked at Something Social?

I have worked at Something Social for 6 months now!

Tell us about a day in the life of an account coordinator.

Typically my day starts off by checking my tasks for the day and getting organized. After that it is pretty unpredictable! I could be heading to a photoshoot, running to a meeting, or just staying put in the office!

In your spare time you…

Recently, I have been spending a lot of time in Hermosa and Redondo beach. I love to ride bikes, walk on the boardwalk, and check out all of the cute bars and restaurants down there. Also, when I’m feeling extra sporty, I love to play tennis! Other than that, I just like to relax and spend time with my close friends + family. 🙂

Something Social is basically a one-stop shop for all content management and creation for clients. How do you manage it all and where do you draw your inspiration from for content?

It is a lot, but it’s easy when you love what you do! Plus, I have great managers who help me balance it all. As for inspiration, I get a lot of ideas by exploring new places and traveling. It is also easy coming up with fresh ideas when you work in a such collaborative environment with creative people.

What’s your favorite thing about working for Something Social?

One thing that is super important to me is that I never dread coming into work, which I think is rare for most people and is something I feel very fortunate about. Other than that, my favorite thing about working for Something Social is the amazing people that surround me and support me!

Your dream job would be (besides a Digital Specialist at Something Social of course)…

I grew up thinking that I wanted to do something in fashion, but after a few fashion internships I realized that that wasn’t the case. For the most part, I was one of those people who never really had a specific dream job in mind. All I wanted was a job that I didn’t hate and allowed me to be creative. So I guess I am already at my dream job!

What is your idea of the perfect gram?

My idea of the perfect gram is pretty simple. I am all about minimalism in the photo, and all the creativity in the caption. Preferably something witty or humorous that will make you think a little bit.

Favorite place in LA?

Prank Bar in Downtown. It’s a cute little open-air walk up bar that holds a special place in my heart. I met the the owner, a man named Lucky, at it’s soft opening last year and since then it’s been my favorite weekend spot (whenever I feel like making the trek downtown.)

Written by our Brand Communications Coordinator, Kaeleigh Morrison.

Ready to meet the rest of the team? Tweet us  @somethingsocial or follow us on the ‘gram – @somethingsocial.

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