Someone Social: Jordan Younger

Start us off with a little background on you! How did you come up with the name The Balanced Blonde?

My original blog was called “The Blonde Vegan,” which I came up with on a whim when I decided to start a vegan food blog as a hobby way back in the day. About a year later, the blog had become my full-time job (to my surprise) and I was transitioning away from being vegan for personal reasons. At that point, it was time to come up with a new name that really characterized who I had become and the trajectory in which my blog was moving. I was no longer vegan, but I was balanced – or at least striving for balance! So, voila, “The Balanced Blonde” was born. The fun thing is, so many people suggested that name to me that I have at least two dozen people in my life who feel like they came up with the name! It makes me happy that people were so invested in my transition, and now I feel more like “The Balanced Blonde” than Jordan most days… haha, #entrepeneurlife.

You manage your blog, social media, and podcast just to name a few! How do you stay organized in managing all of them while keeping a consistent brand voice across your platforms?

Yes, very true! Luckily, my brand voice is totally my voice. I made the decision when I began blogging and podcasting that I wasn’t going to try to be anything but myself. That makes it easy to stay consistent because I write how I talk, and I talk how I write… wordy, from the heart, and usually very introspective. As far as staying organized, I keep my podcast on a strict schedule to keep the episodes streamlined. Blogging is more of my creative outlet so I am less structured there, which mostly has seemed to work with my audience over the years.

You are your brand so to speak – what has been the hardest part of building your brand?

Since I am my brand, I have to make the decision in a lot of areas of my life whether to share or keep something private. That has been a learning curve. To this day, I still overshare when I get excited and then I have to reel it back in because… of course, things change, and some people in my life don’t like their personal business on blast! The hardest part of building my brand has probably been just choosing what to focus on. I am a very right-brained person, and I can get carried away with ideas. Let’s just say I’ve started a lot of projects and wild ideas that have not been finished. That is the beauty of being an entrepreneur, but learning to hone in and use my energy for what matters most to be in my brand has been a learning experience.

Social media has played a huge role in your life; it’s been a business platform as well as a way for you to educate others and explore healthy lifestyle options. You’ve also seen firsthand some of the not as glamorous sides – like how some people aren’t afraid to hold back with their opinions. How do you maintain the positive attitude on your platform while combating the more negative side?

I had to develop quite the thick skin to be in this industry. There is always something people aren’t going to like. The most important thing I’ve learned is that no matter how authentic you are to your content, you are not going to be for everyone. Especially putting myself out there on my podcast — I share so much, I am bound to say something every so often that offends someone or rubs someone the wrong way (try as I might not to!). I have come to terms with it and I don’t take it personally. I know that there are so many people on the Internet, the audience that comes to me resonates with my content and makes it easy for me to stay positive and inspired!

You’ve mentioned you’re a Snapchat addict… what’s your favorite social media platform to use?

I was a Snapchat addict, but now I am an Insta story addict! I love stories and Snaps because I love the realness, authenticity, and un-curated aspects of behind the scenes life. I think it really helps people get to know you as an influencer / blogger / podcaster / what have you. I also love podcasting for that reason because you get to share a full, mostly un-edited story that really gives people a glimpse into who you are versus what you may want to portray.

Can you share a social media hack with our readers?

Be honest and authentic to who you are. I get so bored following people who never dive deep with their readers and/or are trying to conceal who they are behind a perfectly curated aesthetic only… I don’t think that’s a very sustainable life. Not hating on those who have built a brand around beautiful content and minimal writing, because everyone’s brand is different of course and unique to who they are, but I think on some level and on some platform going deeper is very engaging for audience members.

Leave us off on a positive #SomethingSocial note – if you could Instagram anything from anywhere, what would it be?

Oh my goodness, I would Instagram a yoga flow from the blue watered decks of Bora Bora! Calli, I KNOW you feel me on this! Bora Bora is my happy place, and damn did my photos from that trip get a lot of likes. 😉

Quick Rounds:

Coffee or tea?

COFFEE! (Cold brew baybay.)

Favorite yoga studio?

CorePower and Tantris in LA, Katonah and Sky Ting in NYC.

Best recipe you’ve ever made?

Raw Vegan PB Cups. To this day, the most searched recipe on my blog!

Follow along with Jordan Younger on her WEBSITEINSTAGRAMPODCASTFACEBOOK, YOUTUBE, TWITTER, AND PINTEREST.

Know someone you’d like to nominate as our next #SomeoneSocial? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

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#SomethingSignificant: Helping Mexico and Puerto Rico

Our hearts are with those in Mexico and Puerto Rico who are currently dealing with the aftermath of these detrimental natural disasters. Please find ways to donate and help these communities below.

Donations:

DirectRelief, a humanitarian aid organization, has pledged that all donations will go towards relief efforts. They have staff members currently in Mexico City which will be doing hands on work, including delivering medical supplies.

GlobalGiving is donating all funds received for this crowdsourcing campaign to relief efforts.

Donations to Oxfam Mexico will go towards helping their search and rescue team recover missing parties in the aftermath of this tragedy.

Topos Mexico is accepting donations to their PayPal to aid their search and rescue team. You can donate on PayPal to their email donativos@brigada-rescate-topos.org.

Save the Children is currently accepting donations here to help protect children in Puerto Rico.

ConPRmetidos has created a crowdsource campaign as well, using the funds to help Puerto Ricans who have been affected by Hurricane Irma and Maria.

 

To make sure you are prepared, we encourage you to keep the following at home, in your car, and your office:

Bottled water

Canned food

Cash

Batteries

Battery-powered cell phone charger

Flashlight

Earthquake kit (available here on Amazon)

Closed-toe shoes

During an earthquake, the safest space for you to be is low to the ground under something sturdy, if possible. One hand should be above your head and neck for protection and the other should be holding on to whatever you are crouched below. If nothing is available to crouch under, you should still get low to the ground and use both hands to protect your head and neck.

To learn more about what to do in specific situations (i.e. outdoors, at work, etc.), check out the following resource.

We cannot stress enough how important it is to be prepared, as well as how crucial it is we aid others in their times of need. Please let us know about any other resources you find helpful. Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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Demystifying the Instagram Algorithm

Engagement

‘In the beginning, when brands were becoming more savvy on Instagram, there was such a focus on content. Back then, high-quality content in and of itself was enough to drive engagement. But as the platform has progressed and gotten more saturated, premium content has become less unique. Now, it’s all of the other supporting factors that play into making an account successful, like engagement (which means how many likes, views and comments your content is receiving — and how much you’re liking, viewing, and commenting in return). It’s now not just about how active your followers are with your content, but also about how active you as a follower are on other people’s content.’

Tip: Read into app updates

‘If you pay close attention to the updates and the new features that Instagram rolls out, you can kind of connect the dots as to what the algorithm is favoring based on what’s becoming more important on the platform. For example, when Instagram introduced the ability to “like” comments, they made it clear that they were putting a greater focus on community engagement — both incoming and outgoing.’

Relevance

‘While engagement is the most important factor in the new algorithm, another very important factor is relevance. Instagram will look at what other accounts you and your followers are engaging with. And based on where the overlaps are, they will deem your content relevant to people who are engaging with similar users as you.’

Tip: Take a look around

‘Spend time engaging with relevant audiences that aren’t following you. Go to the geotags of relevant places, or to hashtags you’re using, and make a list of 5-10 accounts who have similar content as yours. Then, go in to each of those accounts’ followers and like, comment and engage with them individually. That’s been a great tool for brands in terms of getting discovered on the platform.’

Instagram Stories

‘Even the way that Instagram Stories are engaged with is tracked and monitored by Instagram. For example, the more DMs and screenshots that your Instagram Story receives, the more that they think that people care about your content — and upping its chances of appearing in the Discover page. If you screenshot someone’s story, the other user isn’t notified (don’t panic!), but Instagram is made aware that you screenshotted it. To them, it means you’re highly interested in that content.’

Tip: It goes down in the DM

‘A good tactic to enhance engagement on Instagram Stories would be to use a call-to-action. For example, you could use a caption like “DM me what you think about this” or “Does anyone have any recommendations?” because the more DMs you get, the higher your engagement will be. When we’re working with brands, we’ll post a Story that’s worth a screenshot — like a recipe, or even a giveaway where a user will have to screenshot our Story, re-post it on their own Story, and tag us for a chance to win. If you’re successful at prompting genuine engagement, you’ll end up being be favored higher in the algorithm.’

Posting Time

‘Even though your feed is no longer organized chronologically, posting time still does play a role in engagement. Pre-algorithm, you’d see higher engagement if you posted within very specific time frames, and post-algorithm, the best time to post is really contingent on your dedicated audience and when they’ll be the most active on the platform. If your followers start seeing your content and engaging with it quickly, it will place higher in the algorithm.’

Tip: Good content will snowball

‘Pre-algorithm, the best time to post used to be in the early morning, but now a lot of our clients are seeing that later afternoon or evening posts tend to perform the best. It’s weird to wrap your head around, but by the time someone access the platform at the end of the day, a post you may have posted earlier in the afternoon will have garnered enough engagement to then be deemed “relevant” to them then.’

Be Consistent

‘It sounds so simple, but I find that consistency in visual content really matters. You can’t be flying all over the place with different filters and aesthetics because people get used to a certain type of content and that’s what they’re expecting to see in your posts.

Consistency in post frequency is also important. I’ve noticed on my personal account that if I go for too long without posting, that post will usually perform worse than if I’m regularly posting about once a day.’

Tip: Quality over quantity

‘We usually advise brands to post once a day as standard, but if there’s more captivating content at hand, it’s worth posting more than once. And whether you’re running a brand or personal Instagram, it’s not worth posting just for the sake of posting. Instagram is so oversaturated now that each post has to have meaning behind it in order to be shared.’

Interview by Soho House’s Head of US Content, Charlotte Steinway.

Article originally posted on House Seven. For members, click here to view the original article. Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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Hurricane Harvey Ride at Cycle House

Our hearts are broken for all of those affected by Hurricane Harvey. We encourage you to join Cycle House for a Relief Ride this week, with proceeds benefiting the Greater Houston Community Fund. Please spread the word about this worthy cause.

Information:

Cycle House West Hollywood

September 7 @ 7:45 PM 

$50/bike

Written by our Digital Specialist, Nora Henick.

Have an actionable suggestion for how to give back? Let us know. Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

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