Now Hiring: 2 Positions Available

Now hiring for an entry-level Account Coordinator position & Fall interns. Please see below for job descriptions. To apply, please email resume and cover letter to letschat@somethingsocial-la.com

Account Coordinator (Entry-Level)

Job Description
  • Assist Account Directors in day-to-day social media efforts including but not limited to copywriting, content curation / creation, influencer relations, reporting, and database management 
  • Manage influencer and ambassador relations by establishing and maintaining relationships, overseeing gifting needs, and researching new partnerships
  • Manage affiliate marketing platform for brand ambassador programs
  • Assist in curating, editing and publishing content to our social channels 
  • Platform and Community management across social platforms including Instagram, Instagram Stories, Facebook, Twitter, Pinterest 
  • Create detailed reports of social campaigns and results
  • Assist directors in weekly editorial and ecomm photoshoots (location/model scouting, stylist assisting, day of coordination, etc.)
  • Keep multiple internal databases up to date on a daily basis
  • Coordinate meetings, calls and demos for Account Directors
Requirements
  • BA degree required, a degree in Communications or related field is a plus 
  • Proven work experience in a coordinator role (internships count!)
  • Excellent computer skills (You’ll be updating Excel + Google Sheets daily)
  • Organizational and time-management skills
  • Exceptional verbal and written communication skills within a business environment
  • “Detailed” is your middle name
  • A positive, problem-solving attitude
  • This is a full-time position with an occasional need for night/weekend assistance  

Fall Interns

Responsibilities:

  • Work closely with Something Social team to develop creative assets for clients.
  • Assist with photoshoots when timely.
  • Assist with client accounts customer service & engagement.
  • Write copy & tweets for various clients.
  • Create illustrations for social media platforms using Adobe Illustrator and/orPhotoshop.
  • Brainstorm strategies for client campaigns
    Qualifications:
  • Available two days a week (11am-5pm)
  • Must be able to commute to our office in West Hollywood
  • Must be able to receive college credit
  • Design experience a HUGE plusIn addition to helping us, we want to help you as much as we can. If there is something in particular you are interested in or want to learn more about that is not listed, please include that in your cover letter. We rely on our interns as an integral part of our team, but it is also up to you to make the most out of your experience. We appreciate self-starters who take action & initiative.

How to Get to 10k Followers on Instagram

In the world of digital marketing, it’s hard to ignore the importance of having a large following. Whether you are a brand, blogger or an individual user, more followers = more reach and impact. Maybe to you more followers simply means getting more likes on a photo, or maybe it means sale conversions and the livelihood of your business. No matter your motivation for growing your following, there are a few universal tips that will impact your account growth and help you get to the next level.

Have Good Content Consistently

I can’t say it enough, if you want to grow, you HAVE to have good content. More importantly, you have to have good content on a consistent basis.

What is good content? The short answer is that it depends on your brand & the audience that you are trying to target. But that doesn’t necessarily tell the whole story. A lot of times in the social media marketing world, people want the easy out. They want to spend a few minutes taking and editing some photos, just to throw them up and call it a “strategy.” The truth is, it takes a lot of work and a lot of time. You need to do a deep dive into who you are as a brand, who your consumer is and how they want to be spoken to. Once you dissect the characteristics of your company & your consumer, you use that information to develop an overall aesthetic & create content that is unique to you.

If you aren’t a content creator or don’t have any content creators on your team, you may have to outsource to creative individuals or photographers in your area. This is also a great way to establish relationships within your community and learn from industry leaders.

Good content is high quality photography, video with good lighting & sound or photos that involve your brand message. Good content doesn’t have to be professional photography nor does it have to be trendy, edgy, bright or anything specific. Good content is what represents you/your company and what engages your target audience. Here are some accounts we love with great content.

How often is consistent? Absolute minimum 5 posts a week. Enough said. Need to stay on top of it? Check out some content calendar ideas.

Get reposted by other accounts

A great way to grow is to target other brands & companies that you want to work with or are a fan of and create content they can use on their own social channels. Look at the style of their product shots & create images in the same style for your own account. Target brands who regularly regram fan posts & spend your time focusing on creating content for those brands. Learn how to make content that speaks to your brand voice.

Collaborate with people in your same space

Use the power of relationships & reach out to a few key people who you’d love to work with. If you have similar audiences, you can use each other to grow your accounts. Get together to create content or collaborate on a project that will be beneficial to both of your followers. Promote the project on both of your channels to reach a wider audience. For some ideas on how to collaborate with other accounts, check out our article on Creative Social Media Giveaway Ideas.

Instagram videos

Video is the fastest growing form of content online right now. I predict that within one year it will be absolutely necessary for every brand to have regular video content going up online if they want to stay competitive in the social space.  Also, Instagram currently highly favors video content and more regularly shares videos on the Discover page.

Pinterest

If it makes sense for you and your brand, Pinterest can be a great way to drive traffic to your website and social channels. The great thing about this platform is that content has a longer lifespan. What will be forgotten in 48 hours on Instagram can live for months or even years on Pinterest. This is a great way to drive continual traction to your website or sales database.

Having 10k followers isn’t just all about the numbers, it’s also about the features. Instagram rolls out new features and updates to select accounts at a time. First, they will test out new features, such as the link to swipe up or the “Click to buy,” with a few select accounts, then usually with verified accounts, then business accounts with 10k followers or more. If you want access to certain features that may better help your sales growth or corporate reach, having 10,000 followers is important.

 

Written by our VP of Operations, Marissa Stahl.

Did you hit 10K? What has contributed the most to your growth? We wanna know! Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

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#SomethingSignificant: Happy Period

DO #SOMETHINGSIGNIFICANT: HAPPY PERIOD

At Something Social, we believe what goes around comes around. We also believe in the golden rule (and something that’s arguably more important than the previous belief), treat others the way you want to be treated. So that’s why we started #SomethingSignificant. Every month, we’re going to share with you a new way to give back. Whether it’s volunteering at a local food drive, or spreading awareness about an issue close to your heart, your Something Social team is here to encourage you to do #SomethingSignificant.

THIS MONTH: HAPPY PERIOD

A message from Happy Period

#HappyPeriod was founded by Chelsea VonChaz and her Mother, Cherryl Warner, on February 8, 2015. The idea behind the initiative came to Chelsea after witnessing a homeless woman crossing the street, wearing blood stained undergarments. After some research and talking to a representative of an organization that services the homeless, she learned that pads and tampons are rarely donated and not required to be included in any shelter’s operations budget. Using social media to spread awareness on the initiative, Chelsea and her friends put on the first #HappyPeriod gathering on February 8, 2015, passing out kits in the Skidrow area of Downtown Los Angeles. In its first year, the nonprofit became a movement, forming chapters across the U.S., including New York City, Atlanta, Miami, San Diego, Chicago, and Washington, D.C.

How to get involved:

You can mail in your menstrual products to us! They accept donations of pads, tampons, panty-liners, soap, wipes, and unused underwear. Opened packaging is okay! Send your donations to: 829 W. Palmdale Blvd., Suite 35, Palmdale, CA 93552. They also accept monetary donations here.

Written by our Digital Specialist, Nora Henick.

Do #SomethingSignificant that you think we should know about? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

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Best Hikes in LA

Los Angeles has a lot to offer, whether you’re looking for happy hour spots, fun things to do during the summer, or purchase-able nature (aka flowers and plants). It’s safe to assume you’ll never really be bored here. But what are you really doing in Los Angeles if not enjoying the nature walks when you’re not stuck in bumper-to-bumper traffic? Sometimes you need to escape the city life and take a walk on the wild(life) side. So here are some hikes us at the SSLA team really enjoy taking (when we’re not snapping those grams for you).

Old Zoo

Located in Griffith Park, this trail doubles as, you guessed it, an abandoned zoo. While the trail is pretty much a paved road with a slight incline, if you’re feeling adventurous, you can explore off-trail and find some really pretty spots.

Culver City Stairs (a.k.a. Jefferson Stairs)

Think Stair-Master, but outdoors version. And once you get to the top, there’s a spot for meditation, people doing yoga and other fitness-related sportiness, and views that are uncomparable (which we’ll be saying a lot about the other hikes, too).

Temescal Canyon Trail

This is the trail to head to for perfect surroundings. Whether you opt to take the mountain route, surrounded by nature and forest life, or the ridge, where you get the ocean views, you won’t be missing out. It’s also steep – providing you with a great workout along the way.

Escondido Falls

This trail in Malibu is like it’s own little Oasis with a waterfall in the middle. You can hike the lower portion or the upper portion and still experience the magic that is tucked away in this Malibu paradise. It’s also dog friendly, so feel free to bring your pups.

Runyon Canyon

As the most Instagrammed hike in LA, how could we not include it? You can enter in a few different spots, starting at the bottom or the top, depending on what kind of workout you’re in the mood for. But rest assured, no matter where you start, you’ll be sure to get the most iconic views Los Angeles has to offer.

Written by our Digital Specialist, Nora Henick.

Where will you be hiking this summer? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

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Someone Social: Julie Solomon

Welcome to Someone Social! You’re definitely a Queen of all things social, so why don’t you introduce yourself to our readers by telling us about your first Instagram post ever?

My first IG post ever did not have a single ounce of strategy behind it whatsoever. I wasn’t using IG as a branding platform at the time, so it was me getting my hair highlighted and making a funny face if I recall. So original 😉

You’re a woman of many talents – walk us through some of your projects.

Within my blog JulieSolomon.net –  I share a ton of free tips for influencers and entrepreneurs on branding, blogging, social media and PR. Each week I post a new tip sheet or bonus sheet for my readers to download that gives them immediate action steps to up-level their brand. I also run two courses; Pitch It Perfect, a customized course that teaches entrepreneurs, bloggers and creative pitch strategies and helps them land free PR for their business and thousands of dollars a month in brand deals. These strategies are the same I used to help my clients garner national media placements and over $1 million dollars in income and brand deals just last year alone. I also founded Conscious Connection, a six-week, one-on-one branding consultation program that teaches online marketing, public relations and branding to bloggers and influencers. CC is the must have for anyone looking for a rebranding overhaul. My latest venture, The Influencer Podcast, explores the secrets behind the careers of today’s top social influencers and industry insiders. I was honored to join the Top-100 list of iTunes’ Business Podcast Chart, peaking at #16 during the launch month.

You’ve been ahead of the curve every step of the way through the social media boom. What’s your advice for people looking to break into this industry while also standing out?

At the end of the day, it’s all about knowing exactly who your audience is and HOW you can best serve them. You figure out the “how” by learning to speak their language, connecting with them through relationship building and empathy, building trust and then being their solution provider. You stand out by being unique, not better. You grow by serving the community you already have, not focusing on just your scale. My course Pitch It Perfect does in to each layer of this in detail.

Between being a New York Times best-seller and now running a podcast, what is your work-work balance like, as well as your work-life balance?

It is a day-by-day practice. Some things happened in my life this year that made me focus on building a better system, routine, and practice in each day so I can show up in the world the way I’m truly meant to and live a better quality of life. I start every morning with a gratitude practice that stemmed from me reading the book The Magic. Practicing gratitude has been a game changer for my overall perspective on life and has allowed me to open new doors for my business. I also hired a Project Manager to “be my boss” and help me manage my team and all my tasks, and that has been extremely beneficial.

Where do you see the future of social media heading?

I think we are going to see more and more focus on engagement vs. scale. Numbers won’t matter as much as how engaged and strong the community of followers you are building is. We are and will continue to see a significant shift toward digital content being king.

What do you want to see more of in the online world?

I would like to see more of us rethinking our relationship with social media and our relationship with views, likes, retweets, mentions, and followers. Why are we showing up every day? Is it authentic or does it come from a superficial place? I know social media is capable of doing good things. I know it connects people to each other and the larger world and its causes. But, so much of it is filled with shame, judgment, and comparison. Each of us can do our part to make sure we are not part of this. Our life’s purpose can’t be racking up hundreds or thousands of likes.

What do you want to see less of?

Loop giveaways bought followers and pods – they hurt your engagement terribly in the long run.

Leave us off on a positive #SomethingSocial note – if you could Instagram anything from anywhere, what would it be?

Me and my husband on a private beach in Hawaii on a hammock just enjoying life, with my son making sand castles next to us.

Quick Rounds

Favorite Instagram account?

For My Soul – @notesontheway; for my business – @JasmineStar

Favorite social media platform? If we reached in your bag, we would find… iPhone 7 Plus, Honest Hand Sanitizer, HourGlass Lip Oil, Hermes Wallet, and some sort of toddler toy that my kid snuck in there.

Best LA spot to work from “home” at?

Soho House Malibu

One food for the rest of your life?

Avocado Toast with a side of street fruit topped with Tajin!

Follow along with Julie Solomon on her website, Instagram, Twitter, Facebook, YouTube, and Pinterest.

 

Written by our Digital Specialist, Nora Henick.

Know someone you’d like to elect as our next #SomeoneSocial? Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

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The Top 5 Social Media Mistakes

1. Posting Without A Strategy

The worst mistake your brand can make is not having a strategy for your content.

Having a social media strategy helps you stay more organized, less frustrated and keeps you focused on your brand’s overall messaging and goals. Once you’ve created a strategy, utilize scheduling platforms, like @planoly or Sprout Social, to schedule your posts in advance. Not sure how to create a social media strategy? Check out our blog post on content calendars for some ideas or contact us about our one on one consulting sessions.

2. Being Too Sales Oriented

It’s a give & take.

Obviously, as a brand, your ultimate goal is increasing sales. However, consumers & social media users are on platforms because they want to establish a relationship.

Give away free bits of information to your followers or include content that they can learn or grow from. As an example, at Something Social, we give away blog posts, such as this one, to help educate our followers about the social media space. We want to help our community grow & establish relationships that will be active long-term, instead of constantly pushing purchases and isolating our followers.

3. Not engaging with your audience

Your followers know best.

We can’t say it enough, it’s called “social” media for a reason. Your followers are your direct audience; take time to get to know their likes & dislikes before determining your social strategy and planning your content.

Regularly engage with your audience by doing giveaways or asking questions in your posts. Run Twitter polls to get direct feedback from your followers & ask for their input on design elements.

Utilize Instagram stories & Facebook Live videos to have open discussions concerning your product or business. For more ideas, read our blog post on “8 Ways to Use Instagram Stories to Make Your Business Stand Out.”

4. Pushing the same content across all platforms.

Your content should be platform specific.

 If you have the exact same content on all of your social platforms, it doesn’t give your followers a reason to follow you in multiple spaces. Use Twitter for short facts & insights about your company, Facebook for sharing articles & videos and Instagram to establish your overall aesthetic and visual branding. Combining the strengths of all of the platforms in one social strategy will give your brand a well-rounded presence in the digital space.

5. Doing too much or too little.

It’s a balance.

A lot of companies are still stuck in the mindset of traditional marketing & tend to ignore the power social media can bring. Not maintaining a regular posting schedule can be detrimental to the growth of engagement and following on social platforms. On the flip side, posting too frequently can drive down your posts in Instagram & Facebook algorithms and can annoy your following, leading them to unfollow you. The cure? Test out posting frequency with your audience.

We recommend our clients post a minimum of 5 times per week on Instagram & Facebook with a maximum of two posts per day. Twitter should always be the most active platform with multiple posts going up daily. However, every single brand and account is different. Go back to who your target audience is and what their habits are online. If they are more active, then you can be more active too.

Written by our VP of Operations, Marissa Stahl.

How many of these were you doing? We won’t tell! 😉 Tweet us  @somethingsocial or tag us on Instagram- @somethingsocial.

 

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Best Hikes in LA